Our team

Our people are only the half of it. Your team is just as important, because we believe the best work is done in collaboration.

It’s not about us telling you what to do. It’s about listening to what you want to achieve, so we can find a solution that really gets to the heart of your challenge. Working that way means we create campaigns we can all be really proud of.

Claire Herriott CEO, Managing Director, founder

Claire's an expert in advertising and marketing, she’s been helping world-leading organisations promote their brands for over three decades. She founded White Label so she could be dedicated to doing what she loves: working with clients and working with teams.

Channelling her drive, experience and energy she works with clients to get to the heart of their challenges and engineer strategies that make a real impact.

And, as a true believer in people, she gives her teams everything they need to thrive. Because if they enjoy their work, clients will love working with them.

Cathy Hyde Client Partner

Cathy is an employee communications and early careers specialist with a huge amount of experience behind her. She has worked in agency and consulting businesses as well as holding a senior employability position at a UK university.

Her strategic thinking and dedication to getting the right outcome means clients all know that they are in trusted hands.

Client development and team mentoring come naturally to Cathy who is at her best when she is delivering solutions to challenges both internally and externally.

Tracey Anderton People Consultant

Tracey is the talent specialist behind creative employer brand and attraction campaigns for major organisations. Combining commercial savvy with a belief in the power of research and insight, she is a natural leader who loves the excitement of sparking new ideas.

Gemma Goode Account Director

Gemma brings a decade of recruitment marketing experience to White Label, having managed a portfolio of work for major clients. She believes empathy is essential for nurturing client relationships, while strategic thinking and a sharp eye for critiquing creative make sure campaigns always hit the target.

Sonya Schwind Account Manager

Sonya's enthusiasm and attention to detail are key to her ability to develop trusted client relationships with major brands. Yet she always balances her work ethic with a sense of fun, enjoying being part of a genuinely supportive team.

Chris Warman Senior Account Executive

Chris came to White Label from a recruitment background, and brings with him a real understanding about how job-hunters think. Known for solving problems and hitting deadlines, Chris values being in a team that teaches him new ideas while taking the time to listen to his.

Lucy DeRosa Social Media Executive

Lucy believes that you produce the best work for clients when you really listen to what they need, then have the backing of a team that can deliver something great together.

Charlotte Grounsell Senior Account Co-ordinator

Charlotte thrives on creativity, particularly when it comes to her love of copywriting and the power of words to drive a message home. Cool under pressure, she can always be relied on to stay calm and deliver thorough work for clients.