Our Team

Meet some of the team

We believe the best work is done in collaboration. It’s not about us telling you what to do. It’s about listening to what you want to achieve, so we can find a solution that really gets to the heart of your challenge.

Claire Herriott, founder, Managing Partner

I founded White Label in 2013 after seeing an opportunity to do things smarter, quicker and in a way that creates more value for everyone involved.  Channeling my drive, experience and energy to work with clients to get to the heart of their challenges and engineer strategies that make a real impact. I am a true believer in people, I give my teams everything they need to thrive. Because if they enjoy their work, clients will love working with them.

Cathy Hyde, Client Partner

Cathy is an employee communications and early careers specialist with a huge amount of experience behind her. She has worked in agency and consulting businesses as well as holding a senior employability position at a UK university.

Her strategic thinking and dedication to getting the right outcome means clients all know that they are in trusted hands.

Client development and team mentoring come naturally to Cathy who is at her best when she is delivering solutions to challenges both internally and externally.

Sonya Everett, Account Manager

Sonya’s enthusiasm and attention to detail are key to her ability to develop trusted client relationships. She is that unique breed of professional, she is cool under pressure, can always be relied on to stay calm and deliver completely for clients. Yet she always balances her work ethic with a sense of fun, enjoying being part of a genuinely supportive team.

Lucy De Rosa, Social Media Manager

Lucy believes that you produce the best work for clients when you really listen to what they need. Working closely with them to create, manage and monitor content for Facebook, Twitter, LinkedIn, Instagram & Snapchat, she loves bringing new ideas which help them to standout.

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