Whether it’s talent attraction, experienced hire, or graduate and early careers, we have the experience to reach exactly the right people. We know the industry inside out which is why we get such strong results for our clients. We plan, create and execute campaigns that are always highly relevant to your business, always tightly targeted to your audience.
We create employer brands that really mean something. Brands that are authentic and based on the reality of what it’s actually like to work at your organisation. We ensure employer brands are activated well too and that there is a strong thread that runs through everything your Employee Value Proposition (EVP) through to candidate and employee experience, internal communications and diversity strategies.
Media planning and buying is one of the cornerstones of what we do at White Label. And these days effective media strategy needs a deep understanding of analytics.
Strong relationships with leading media organisations mean we can get you exactly where you need to be. Combine this with our own extensive knowledge of how the market operates, and you get insightful advice on the very best strategies to implement. This intelligence will enhance your brand, while our strong campaign management approach makes sure you hit your hiring targets.
Social platforms are an essential piece of the puzzle when it comes to talent attraction and employee communications. The trick to using them successfully is managing them effectively. This means creating compelling content for the right channels and audience and knowing when to use paid for advertising vs organic content. It means developing and maintaining a content calendar and keeping an open dialogue with your users.
If you’re not using social channels effectively, your target audience will go ahead and create those conversations in your absence. That’s why one of our key services is setting up social channels and managing them on an on-going basis for employers.
Digital strategy is at the core of modern communications, so we make sure we’re just as sharp online as we are with the more traditional approaches to marketing.
Whether you need compelling content, expert search engine marketing and SEO, or a careers website that leaps off the screen, we can help.
But of course we certainly don’t think traditional is old hat. The trick is to know what’s right for your audience, because while the world has gone digital, we’re all still human.